The Mortenson Family of BrandsSmiles Bring Us Together
Imagine. It’s 2022. The pandemic is winding down, and we need an uplifting message to bring people back together. It was a time to get back to the basics.
Smiles bring us together.
Let’s keep yours healthy.
A simple message to bring warmth to what was essentially a dental ad. We dove into the emotions everyone was feeling, coming home or reuniting with a friend, even if it was on Zoom.
Seven brands. Nine states.
This message was integrated into landing pages, pre-roll videos, radio, tv commercials, digital ads, outdoor, and social media for brands across the country.
Versioning can mean juggling hundreds of assets.
Accounting for English, Spanish, 16:9, 9:16, and subtitled versions, we created nearly 40 versions of just the video ad!
Success in the Numbers:87% Video Completion Rate
0.38% CTR
The images speak for themselves.
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