The Mortenson Family of BrandsHealthy Smile, Healthier You
The link between oral healthy and the health of the entire body is clear. In so many ways, healthcare starts in the mouth. That is a message that surprises most people, but it can also save them a whole lot of pain and difficulty if they absorb the message.
This campaign had to walk a line. Relay the important message without inducing fear.
Ten messages.
Two languages.
Seven brand versions.
This campaign relied heavily on video to carry the most important messages, to present the idea that oral health is linked to a number of health conditions and to do it with warmth. The variance of imagery spoke to specific demographics and reduced creative fatigue.
90% Average VCR
236,000 Schedule Online clicks
49,900 Phone Calls
A branded PSA.
While this campaign was successful in bringing patients into the 140+ practices it served, it provided a benefit to everyone who saw it whether they scheduled an appointment or not.
Now they understand that taking care of yourself starts with your oral care.
This campaign included 580 total creative assets including video, radio, print, social, digital, and outdoor.
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