LadderNowData from Above
The math and techniques for measuring roofs are pretty complicated. What if you needed to train hundreds of new contractors in the course of a few months? You’re probably more likely to leap off the roof than measure it. If you’re LadderNow, this is your dilemma.
Luckily, dozens of animated training videos just did your job for you.
Art in Motion
After deciphering the content, outlining each video and planning the graphics, it was time to begin illustration and design. These diagrams needed to be mathematically correct. Could they also be beautiful? That was my goal.
One important step in designing motion graphics is creating graphic rules.
Here’s an example of a toning rule to create depth and show angles.
In case you ever need to measure a roof, it’s basically a puzzle.
Just break it down so you can add it up.
Looking at where this program started, it’s no mystery why the videos were so effective. Not to mention the rave reviews!
Before
After
BROWSE MORE WORK